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Actually, pushing an ISO standard is not so hard if you are well-connected.
lots of my off repeated comments about ISO requiring that any networking standards work at ISO level (and-or ISO chartered national body) conform to OSI model ... and x3s3.3 (iso chartered ansi national...
You need a sponsoring body that actually writes the text. This can be the standards organisation of Iceland or Malta. They need to attract 4 co-sponsors to back the motion. They only need to sign up for it, and foot the bill for printing and mailing the stuff to all the corners of the world. Not a staggering amount, less than it costs to print and mail a daily run of a community newspaper.
There are periods of solicitation etc. where the members (like ANSI and DIN) get their say. You are free to accept and incorporate their comments. They cannot Just Say No, they will have to state a well founded criticism that you CAN incorporate.
It may loop in that stage for a few iterations. If you get a clean round you can go for a vote. It only requires 10 yes-votes if there are no no-votes. (the members count is in the mid hundreds).
National standards organisations of small countries usually go out of their way to help with anything that remotely has a national impact for them, so you don't need a lot of funding to push a standard, just a lot of time, energy and friends.
-- mrr