winscape 2385

This year is the 10th anniversary for the general public's discovery of ther Internet. The average user has become quite internet-savvy in this decade. We now have airlines where 96% of business is handled over the web; they even issue the tickets in pdf form.

Most other businesses have adapted pretty well. Technically "deep" businesses have generally opened their documentation databases and made them accessible on the internet. There are exceptions though. Box pushers have internet shops, and speciality stores thrive.

One business that absolutly haven't groked the Internet is the graphic designers in marketing. After 10 years, I still have to work through everything they present and adapt colours, gamma, resolution and quality butture everyting they present. They simply don't get the fact that this is going to display on thousands of different types of media by scores of different software combinations.

Their mindset is still either TV advertising or print media. The banner ads on the Internet are produced as if it were print media, even with animations. Flash are the bandaid of the people that really want a TV ad but have read somewhere that advertising dollars go further on the Internet.

The minds of those people in the driver's seat are solidly planted on print media. That is why you see so many non-resizable and IE only sites.

This is not the first problem. The first problem is to get the PHB's to understand that this is not print media or TV.

-- mrr