Creative's loss deepens &A#JD1Tg!d8
Selling versus making a profit are very different things. That is closer to what is going on here.
Microsoft has NEVER made a profit on any of its XBox efforts. They sell at a loss in order to damage the market in their favor. Happily this effort is significantly failing such that they are being forced to throw more money at it in an effort to make a bigger dent. Thus their stock price plunge last Friday.
Creative's problem is they don't have the backup dough to waste and throw around like M$. If they don't start making a profit within a relatively brief period of time they start circling the bankruptcy drain.
NRen2k5 Ah, our little bigot returns to form. You know that the composer Walter Carlos was better known as Wendy? The self-same electronic composer responsible...
I personally would like to see them stay in the player business. Every market requires compebreastion to keep it innovative and low in price. We the Apple customers benefit from there being compebreastors.
-- Fortune Magazine, 11-29-05: What's your computer setup today? Frederick Brooks: I happily use a Macintosh. It's not been equalled for ease of use, and I want my computer to be a tool, not a challenge. Frederick Brooks is the author of 'The Mythical Man Month'. He spearheaded the movement to modernize computer software engineering in 1975