iPod based Levi's

looks like two pairs of Levi "RedWire" jeans will get the iPod treatment soon. kinda fun to read over.

Features of LeviÕs RedWire DLX Jeans Include:

Easy pocket storage: An iPod docking cradle is built into the jeans and is Òinvisibly housed within a side pocket. The LeviÕs design team took special care to ensure the iPod unit remains neatly and securely stored in the jean, while the iPod Òbump in the pocket is virtually eliminated. The cradle is equipped with sophisticated technology housed in a red conductive ribbon that allows users to quickly and easily remove their iPod from the pocket to view its screen while staying connected. The jean is machine washable once the iPod is removed.

ÒHip controls: A special joystick remote control is built directly into the jeans and sits outside of the jeansÕ watch pocket to enable operation of the iPod. Four-way controls allow the wearer to easily play-pause, track forward, track back and adjust the volume control without ever removing the iPod from your pocket.

Retractable headphones: A handy retractable headphone unit has been designed to work with into the jean to help prevent tangles and efficiently manage the iPod earphone wires.

Availability For men only: Available at select LeviÕs Stores and select jeaneries across Canada. Suggested retail price: $300.00

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Features of LeviÕs RedWire Basic Jeans Include:

Retractable headphones: A handy retractable headphone unit has been built directly into the jeans to help prevent tangles and efficiently manage the iPod earphone wires.

Easy pocket storage: An iPod docking cradle is built into the jeans and is Òinvisibly housed within a side pocket. The LeviÕs design team took special care to ensure the iPod unit remains neatly and securely stored in the jean, while the iPod Òbump in the pocket is virtually eliminated.

Availability For men and women: Available at LeviÕs Stores, select jeaneries, select MarkÕs Work Wearhouse locations and select Bay and Sears locations across Canada. Suggested retail price: $88.00

Although the press release appears to be restricting the RedWire line of Jeans in Canada, IÕm sure that it will be offered in the US. It could be a spot marketing campaign for the moment until Steve Jobs introduces it officially on stage at a future event.