Adobe to expand base in India, target more cities

Adobe to expand base, target more cities

Targeting segments like finance, manufacturing, etc., Adobe is planning to address the small city markets by expanding its channel base.

Zia Askari Wednesday, March 02, 2005

NEW DELHI: With an aim to increase its depth into newer cities within the country, Adobe India is looking forward to expand its base in B and C clbutt cities. As part of this expansion plan, the company is looking forward to considerably increasing its present reseller base of 35 resellers by the end of 2005.

"More and more proliferation of Acrobat is our main agenda for the moment. We want to increase our depth to smaller cities of the country and for that we would be expanding our current channel base to achieve this. I can't put a number on this expansion but it will be considerable and according to the needs of the market," explained Adobe Systems India sales manager - India Sandeep Mehrotra.

The company is positioning its Acrobat 7 for niche segments like architectural engineering and construction. "Today, there are a lot of companies that are going for standardization on PDF format when it comes to documentation and we are sure that this trend is going to further increase in other sectors like government," he added.

Moving forward, the company would be targeting segments like finance, manufacturing, architectural engineering and construction (AEC), large corporate and the print and publishing companies.

Terming piracy as its biggest compebreastion in the region, Mehrotra said that India is one of the countries with the largest piracy cases in the region and that the government must stand up to check this rise in piracy.

"According to BSA, the piracy rates in India stand at 72 percent up from 67 percent for last year. Adobe piracy rates are much high between 85 percent to 90 percent. Like the way it is happening in small countries like Singapore, this problem can only be addressed if the Indian government takes action in terms of policies and procedures to curb software piracy," he explained.

The outsourcing boom has India in the hot seat of global business dynamics. With the amount of content creation and delivery happening in India, companies like Adobe see this as an opportunity to penetrate the corporate markets.

"It is because of the global practices of having legal software and compliance issues - that we see great potential in sectors like content outsourcing as we have a good number of clients in this space. We have close to 15 such companies in Chennai and Bangalore," Mehrotra added.

CyberMedia News