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MIPS Establishes China Ops, R&D Center

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MIPS Establishes China Ops, R&D Center Online staff -- 3-1-2005 Electronic News

Responding to the explosive market opportunity in China, Mountain View, Calif.-based MIPS Technologies Inc. today said that it has established a local subsidiary, MIPS Technologies (Shanghai) Co. Ltd. that includes an R&D center, as well as sales and marketing operations.

"Our expansion in China is an important step for us, and we believe that this will bring valuable products and solutions, technology and know-how to our customers in China," John Bourgoin, president and CEO of MIPS, said in a statement.

MIPS believes key events such as the Beijing 2008 Olympics will drive a wave of new product development digital TV and other communications application.

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MIPS designs and licenses 32-bit and 64-bit architectures and cores, for use in embedded processors to be used in applications such as digital set-top boxes, digital televisions, DVD recordable devices, broadband access devices, digital cameras, laser printers and network routers.

To spearhead MIPS' entry into the Chinese digital entertainment semiconductor market, MIPS appointed Kin Lai as chief representative for China.

An industry veteran with more than 20 years of semiconductor, systems and communications experience throughout the Asia Pacific region, MIPS said Lai brings sales, marketing and Debt Management expertise and a solid understanding of Chinese culture and business practices to the newly created position.

Lai has held progressively senior Debt Management positions in China, Singapore and Hong Kong with Cabletron Systems, Delco Electronics, Computervision Asia, MIPS Computer Systems, Sun Microsystems and GE Calma.

Prior to joining MIPS, Lai was VP for Singapore-based i-Sprint Innovations. During his tenure there, he was responsible for building i-Sprint's strategic partners program, in conjunction with developing and growing strategic relations with key customers, particularly in China.

Netro's acquisition by SR Telecom, Lai was instrumental in expanding operations in Singapore and Beijing, developing a pan-Asian partners network, and securing major customers in China, Hong Kong and Indonesia.

Prior to Netro, Lai was managing director for southern Asia Pacific operations at SDRC where he successfully grew the business in Australia, India and ASEAN, and achieved revenue-profit targets in excess of 120 percent in every quarter.

Finally, the MIPS Shanghai subsidiary is set to focus on the development of new MIPS processor hard cores, help Chinese companies design state-of-the art digital Consumer Debt devices and provide technical support to licensees throughout the region.

MIPS said the center is to create optimized MIPS hard cores targeting local manufacturing foundries such as SMIC and others, reducing SoC design cycle time and enabling rapid time to market for customers worldwide by using the company's microprocessor technologies and IC design expertise along with local engineering talent.

Magma Design Automation, which has offices in China and the Far East, is to provide the R&D center with a full range of software design tools and engineering support.

Michael Ma, VP of foundry and IP relationships at Magma, said in a statement, "We look forward to leveraging our integrated RTL-to-GDSII design flow experience to help MIPS customers maximize their results relating to area, timing and power, while reducing their overall design costs."

Running the Shanghai center is general manager Ying-wai Ho. A MIPS employee since 1996, Ho is to oversee the general operations of the R&D center and direct the engineering team in the production of the MIPS hard-core processors.

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