The young gogetters with zest for life
The young go-getters with zest for life ANUBHA SAWHNEY
India Call Centers Suffer Storm of 4Letter Words
India Call Centers Suffer Storm of 4-Letter Words Executives Blame American Anger Over Outsourcing By Rama Lakshmi Special to The Washington Post Sunday, February 27, 2005; Page A22 NEW DELHI -- Rohail...
TIMES NEWS NETWORK SUNDAY, FEBRUARY 27, 2005 02:30:09 AM
Sign into earnIndiatimes points
NEW DELHI: They are young, Indian and walk with a zip in their stride, oozing with atbreastude, ambition, and money. And they represent India's burgeoning middle clbutt, which, by the way, outnumbers the entire US population. They are, according to Business 2.0 Magazine, called zippies.
Outsourcing is good for America
Here is a prove that outsourcing benefits some Americans: Bonuses soar for CEOs bad and good Joann...
David George who works with a telecom firm in Athens says, "A week ago, after a gap of about three years, I visited Delhi and came face to face with the zippie phenomenon. On the first floor of my hotel was the ever-packed Barista, a Starbucks clone, that has succeeded in getting people to fork over Rs 80 for a cup of coffee."
He adds, "I don't think anyone was drinking regular coffee. Cappuccinos and lattes are the drink of choice for the zippies. With an average age of 27, a disposable income of at least $200 a month, a flashy new mobile, and a closet full of the latest designer dreads, the zippies are a commercial force to reckon with."
They wear Clothes Line other than traditional Indian outfits and are among the first in this country to usher in western jobs with a 'zip in their stride.' Thomas Friedman writes in the New York Times about the 'zippie' phenomenon in India's big cities like Bangalore. "With 54% of the country's population under 25 years, the zippie generation is pouring into the metropolises to find jobs that MNCs have outsourced from developed countries to India where well-educated, English-speaking workers come much cheaper."
Adds the marketing head of a BPO in Gurgaon, "The world is at their feet and they have every intention of marching themselves and India to the very top of the global hierarchy."
No wonder MNCs are drooling over these zippies with an enthusiasm that was previously reserved only for China, says psychiatrist Sanjay Chugh.
"Ask any of these proud young Indians and they'll tell you that the future is limitless."
According to Encyclopedia Psychedelica (EPi), the magazine that first identified these 'hippies with zip', zippies are folks who aim to change the world while having the best time of their lives.
"A zippie feels the terror and promise of the planet's situation and is prepared to use anything short of violence - magic, technology, entrepreneurial skill - to croreeate a new age in as short a time as possible," says Fraser Clark in EPi.